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Discussion Thread Customer Loyalty, Global Marketing, Branding

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Q From the list below, choose a subject you would like to research. This will be the topic of your thread: • Customer loyalty • Global marketing • Marketing research • Branding Please review the Discussion Assignment Instructions Download Discussion Assignment Instructions prior to posting. You may also click the three dots in the upper corner to Show Rubric. Post-First: This course utilizes the Post-First feature in all Discussions. This means you will only be able to read and interact with your classmates’ threads after you have submitted your thread in response to the provided prompt. Submit your thread by 11:59 p.m. (ET) on Thursday of Module 4: Week 4. DISCUSSION ASSIGNMENT INSTRUCTIONS Original Post You will create an original post in response to one of the available topics for each discussion. Instructions: • Title your post according to your selected topic. • In at least 600 words, discuss your topic by addressing the following items: o Explain the concept of the marketing management topic selected for your paper (Your textbook is a good source for this section). o Examine at least 1 practical application/example for your topic. This must involve the mention of a specific industry or organization, explained in sufficient detail. o Formulate a question for classmates about your topic that your classmates will respond to. o Have a separate heading for each of these 3 sections. Use the headings as highlighted above in bold. o Use two scholarly sources in addition to the course textbook. o Use current APA format. Replies: • You must respond to at least 2 of your classmates’ original posts with a reply of at least 250 words. Your replies must do the following: a. Answer the question posed by the classmate. b. Respond to the practical example in the classmate’s post with a practical example that differs from the one in the classmate’s post. c. Reference at least 1 scholarly source in addition to the course textbook. Note about Responses: Seek to understand your classmates’ posts (including the marketing management theory, the facts presented in their posts, their points of view, and their real-world examples). Aim to communicate your own understanding of relevant facts, your values, and your perspective of the topic. Post-First This course utilizes the Post-First feature in all discussion assignments. This means you will only be able to read and interact with your classmates’ posts after you have submitted your post in response to the provided prompt.

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Concept Customer loyalty is the way in which a customer can deny purchasing from different organizations by only showing interest to purchase from a particular organization (Marshall & Johnston, 2019). This is because the experience of purchasing of the customer from the chosen organization can be something extraordinary, satisfactory and overwhelming most of the times. Moreover, there can be comparative analysis done by the customer to find out the pros and cons of buying from the chosen organization and buying from other organizations (Budur & Poturak, 2021). This comparative analysis can make the customer reach the conclusion of getting more advantages and benefits by buying from the chosen organization. Every customer will generally have an expectation of obtaining some value from the purchasing of a product or a service from an organization. The experience of consuming a product or a service can be of great value to the customer making the customer decide whether to show customer loyalty to a specific organization or not (Marshall & Johnston, 2019). There can be loss of customer loyalty if the features of the existing product or service of the chosen organization by the brand-loyal customers are not according to the expectations of such customers. This is because the pricing range, the customized features, and the value proposition offered to the customer are all important factors for brand-loyal customers to determine whether to show loyalty and keep purchasing from their chosen organization or not (Budur & Poturak, 2021). There can be discounts or discounted prices liked by some